Although we haven't been around that long, we've managed to go through a minor identity crisis already. Hey, at least we are admitting it :-) We've got it all figured out now.
So, here's the story:
This was our first logo. Not so cute, we know. But we liked it for a little while.
We thought that the girl in the first logo was not trendy enough for us. And she was defining our brand too much. This makeup is for everyone, not just people that looked like our little cartoon lady. So we ditched her and were left with this.
After some more thought, we decided that we didn't like the cartoonish letters either. A little too Disney for our crowd. Don't get me wrong, we love Disney, but maybe some of our customers don't right?
So here we are now. We finally did it! We found a logo that doesn't define, just says what it is, plain, simple, and cute. You still might find the previous logos on some items, we still think it looks cute on our full face palettes that are used for studios and teams. But everything else carries this logo now. Love it? We do.
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