Our Favorite Make up Tips

Here are a few of our favorite make-up tips here at Cliche!

Interestingly enough the first two don't really involve make-up application but are still as important.

1. Well groomed eyebrows - our eyebrows define our eyes and face. Whether you have to brush, trim, wax or pluck or have to fill in the gaps between hairs with an eyebrow powder or pencil to give them a more defined and groomed look, well groomed eyebrows are a must in creating the perfect canvas for the rest of your make-up application.

2. Curl those lashes - the few seconds it takes to curl your lashes do not equal the great reward it gives; doing this opens up your eye area and makes your mascara way more effective than it would be otherwise.

3. Fingertip application - To create a more natural look and to blend more easily and effectively, fingertip application is encouraged. This technique can be useful for blending colors, applying concealer, primer and eye-shadows!

Cliche Cosmetics and Paraben Use

Here at Cliché we get asked a lot about our policy on parabens. This blog will hopefully answer a lot of our customers' questions on this issue.

Firstly to answer the question, we do use parabens in SOME of our products. For those of you who are not aware of what parabens are here is a brief introduction: The FDA classifies them as preservative for cosmetic products. They prevent cosmetic products from growing microorganisms hence increasing the product shelf life and providing consumers with longer lasting quality products. The FDA also approves levels of up to 25% of parabens in cosmetic products and yet cosmetic products typically contain less than 0.3% of parabens.

The main reasons why we choose to use parabens in SOME of our products are that they have been used in cosmetic products since the 1920s; they are well proven as an effective preservative and still remain the most widely used ingredient in today’s cosmetics, second only to water.

Although alternatives to parabens do exist, their ability to effectively preserve cosmetic products and possible side effects are still not fully known or understood. Consumers should also be aware that many of the new generation of “natural”, “organic” and “mineral” products, use parabens as a preservative and products that carry those labels do not guarantee a paraben free product.